Hamley’s Toy Shop

Hamleys is one of the world's most famous toy shops, located on Regent Street in the West End of London. Founded in 1760 by William Hamley, it claims to be the oldest toy shop in the world. The flagship London store spans seven floors and is a major tourist attraction, drawing millions of visitors each year. The store is renowned for its large selection of toys and its in-store demonstrations by staff.